Eduisfun - Lead Content Marketer

Job Description:

We are looking for an energy-packed, ambitious Content Marketer for education gaming company based out of Mumbai (www.eduisfun.com) founded by IIT Alums.

Skills:- 2+ years Experience, SEO/SEM, Content Management, Digital Marketing, Content Writing, Game Marketing, Online Marketing

Responsibilities:

- Build and manage a rich content that attracts a large audience interested in playing edugames or quizzing (including blog posts, whitepapers, ebooks, reports, infographics, case-studies etc.).

- Grow new leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert leads to downloads.

- Use Social Media to generate more traffic and downloads of our games.

- Manage both on-site and off-site SEO for the company.

- Create content (blogs, ebooks, videos) to create high-quality content around important, relevant terms.

- Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends. Use Email marketing to increase total downloads on playstore.

- Working closely with the Founding Team to organically grow game downloads.

Company profile: EduisFun, inspires students, engages parents and empowers educators, to ensure students achieve their full potential. We are a passionate group of people who firmly believe that games can help make learning fun for everyone. EduisFun is founded by IIT Bombay & IIT Delhi Alumni. It is backed with seed investment from a leading education firm in Mumbai.

Note : Please mention your past experience / portfolio, current CTC, expected CTC and current location in the application.