eBay - Database Management Analyst - CRM

THIS POSITION IS ON 3rd PARTY PAYROLL

This is a fantastic opportunity in our CRM team where you can be responsible for structuring our targeted Marketing Activities. We have loads of data and proprietary data models that this role will leverage to help design and analyze smart marketing campaigns.

Why you should aspire for this role?

- This role is designed to be at the center of all the marketing action and is highly impactful - you can help decide who sees which ad for which product and when

- eBay is a very strong horizontal player offering more than 2000 Product categories to its consumers and hence you would gain experience in the best Merchandizing practices of a Mobile Phone as well as a Kurti at the same time

- eBay provides ample opportunities to learn from the best practitioners with a wealth of knowledge and training options at your disposal

- eBay is one of the oldest online players in India and has unlimited databases and sophisticated campaign tools to play with

Primary Job Responsibilities

- Database Management from CRM perspective for accurate targeting of Marketing communication

- Create & Execute complex SQL queries to extract segments - use results to learn and optimize these queries

- Build flowcharts and run queries to develop customer use cases of browse/buy behavior and lead to accurate marketing channel targeting.

- Coordinate with various stakeholders to solicit requirements on Database segment deployment on a daily/weekly basis.

- Deployment of the same using our tools and executing the scheduling and launching activities

- Explore new technologies, build capability of existing platform, work towards automation and platform solutions best practices

Experience needed

- Minimum 2 years of experience in any Analytics profile, preferably Marketing/ Operations Analytics in an ecommerce firm/IT Firm

- Candidates who have worked for eCommerce/retail clients within an IT firm will be preferred

- Analytics experience in a Shopping vertical would be an advantage

- MBA degree from a B School that has a strong merit selection criteria

- Engineering Degree (preferably IT) is a must

Tools and Skillsets needed

- Should be very strong in Mathematics with a knack to pick up systems very quickly

- SQL/Oracle query tools knowledge is a must

- Should have worked on Tools such as UNICA and DBS like Teradata

- Data oriented and logical - Programming background is very useful

- MS Excel and Visual Basic is a must

Orientation and Personal Characteristics needed:

- High degree of responsibility and commitment to timelines

- Ambitious to learn, contribute and grow

- Self driven, loves solving problems - can troubleshoot on his own

- Strong inter personal skills to work comfortably with Marketing, Category and Product teams

Salary offered: 7 - 9 LPA