Executive HR at Dr Batra's Positive Health Clinic Pvt Ltd
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Dr Batra's - Manager/Senior Manager - Public Relations (4-7 yrs)
Position: Manager/Sr. Manager - Public Relations
Reports to: Chief Marketing Officer
Location: Mumbai
Job Summary : Responsible for external communication with a focus on protecting and promoting brand image.
Major job responsibilities :
- Responsible for developing and implementing the PR program in line with marketing plan to enhance, build and manage corporate and brand reputation
- Lead all media interactions for the company while working closely with all the external agencies to design, implement and deliver media led campaigns.
- Respond to media calls and inquire and prepare reports on media issues with the potential for impact on Company's reputation. Work closely with the external agencies to deliver media campaigns
- Establish new media relations and strengthen the existing media associations
- Collaborate cross functionally on communication-and-media strategy, operating plan, key messages, integration and consistency of messages and efforts, and provide support to functions for strategic communication
- Plan and budget for PR initiatives through commercial discipline and evaluate against ROI
- Lead the implementation and execution of PR tactical plans across traditional and new age media platforms - print, electronic, digital, radio.
- Lead the implementation of Crisis Communications module across different levels in the organization.
- Coordinate and execute press meets, media conferences and bloggers meet to announce corporate, brand and marketing initiatives for the company across India.
- Initiate, review and liaison with industry bodies to partner and create speaker opportunities for corporate and other vertical heads
- Identify, coordinate and develop collaterals and deck for spokespeople at Speaker Forums
- Build and develop content, news articles and photo library to manage digital assets for the company's blog.
- Work with the team to strengthen the Corporate Social Responsibility and Sustainability programs of the company
- Review content for news releases, online news stories, articles and image and video content for all types of communication publications and material
- Plan and execute annuals event to ensure media visibility
Salary Offered : 9-10 LPA
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