Director/VP - Marketing - Online/Internet

Reporting to: CEO

Team Size: 4-5 people

Responsibilities:

- Lead the marketing (both digital and traditional marketing) team to create a distinctive brand position for homebuyers and builder partners

- Establish as the go-to-brand for homebuyers; through innovative attacker strategies create a unique positioning in the minds of homebuyers

- Manage cost of customer acquisition through the right channel strategies

- Own and lead the content creation in line with customer understanding and expectations.

- Ideate and execute homebuyer and builder focused events that will help create a strong platform for users/builders to experience

Desired skills and experience:

- Overall 10 - 15 years of experience in the digital/ internet ecosystem

- 8+ years of experience in building and leading marketing teams

- Experience in scaling users on a new digital platform

Passionate about real estate domain and making a difference to Home Buyers