Director - Marketing Insights - Programmatic - Media Agency

Description

Candidates should have strategic and analytical skills to work closely with agency's digital account teams to develop best-in-class solutions on the programmatic platform.

Candidate should have hands on experience with strategy and or big data analysis. To be able to value add to the process.

Key Responsibilities

- Assist Agency Leads with client strategy development, annual account plans, and marketing solutions for clients

- Set up, troubleshoot, manage & optimize all aspects of programmatic campaigns from QA and launch to post-campaign analyses.

- Analyse campaign performance mid- and post-flight to uncover learnings, optimization approaches and insights.

- Work hand-in-hand with DSP partners, data providers, and premium publishers to maximize client success.

- Leverage other technologies such as 3rd-Party Ad Servers, Data Management Platforms (DMPs) and Analytics, Reporting & Verification tools.

- Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth

- Master media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges

- Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives

- Apply query techniques to make sense of impression, click, and action data.

Prior Experience

Required

- Geek-level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth.

- Experience analysing and drawing recommendations from large datasets using analytics software including: SQL, Excel, Tableau, Access, Qlikview, SAS, and MS Access, strongly preferred.

- Digital experience: DSP, GDN, Ad Network, Publisher, Media Optimization, or SEM strongly preferred

- A passion for ad tech, and if applicable, experience with any of the following technologies: Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), 3rd Party Ad Servers (3PAS), Social Buying Platforms or Search Engine Marketing (SEM) PPC Bid Managers.

Skills and Qualification

- Bachelor's degree in Economics, Statistics, Mathematics, Engineering, Finance, Applied Sciences, Operations Research or Industrial Engineering degrees strongly preferred

- Expertise analyzing large data sets and generating actionable insights in Excel, Tableau or Domo.