Director - Marketing - FMCG

Marketing Director for one of the worlds leading Biscuit Multinational FMCG organization

Role Synopsis: Leading the Marketing function & strengthening the brand in Western Africa geography.

- Build strong relationships with local agencies for ATL & BLT

- Work closely with the Commercial team to ensure alignment and effective implementation of plans

- Monitor in market execution

- Develop and localise BTL initiatives including POS creating initiatives to be skewed to brand building rather than trade discounts

- Market performance reporting and analysis

- Competitor monitoring, analysis and reporting

- Championing Nigerian consumer insights

- Leading the core digital communication development from appointing an agency to concepts management and developing on line digital strategy

- Planning for new launches: Develop a launch plan by region within Nigeria

- Setting strategy by market by channel by category: Traditional and modern trade