Job Responsibilities :   Areas of Responsibility/Description of responsibility :   Planning/Strategy - 31Q - Develop effective long and short term product and marketing strategy in alignment with consumer segments and business growth strategy  2. Plan for marketing budgets and allocations at national level.   3. Provide necessary inputs for and own the responsibility for the quarter plan for entire function  4. Develop mechanisms to ensure effective cascade of global and corporate marketing initiatives to regional level  5. Responsible to continue to build McDonald's brand through PR and Communication.   Key functional responsibilities :  1. Lead the marketing and communication function and drive towards achieving the desired business goals stated by business council including top line growth, profitability, market share and other areas of focus  2. Direct the development of the overall corporate brand identity over long term and oversee the implementation through various communication methods outside and inside the McDonald's restaurants.  3. Oversee development of competitive differentiation at regional level within the desired brand identity framework   4. Co create a Menu Vision with the product team and articulate the Menu management Roadmap to ensure that the organization stays ahead of the curve in terms of product offering and creates competitive differentiation   5. Make certain that market research and insights is leveraged in developing marketing strategies to align plans to customer needs and trends  10. Guide the Regional Marketing endeavors in developing strong regional marketing strategy to achieve the regional sales plan  11. Manage and guide media management teams on business objectives and strategies to deliver on portfolio objectives with budget efficiency  12. Drive focus on Digital marketing to enhance customer engagement and business performance  13. Promote and protect the brand image of company among stakeholders through effective management of Corporate Communication cell  14. Review agency / alliance partnership guidelines for meeting best interests of the organization  15. Establish frameworks and govern new product roll outs, channels & geographies  16. Establish and review guidelines for all external & internal communications   17. Collaborate with IT team to leverage technologies that enable the digital transformation and implementation of identified initiatives   Process Improvement & Operational Efficiency :   18. Establish frameworks and oversee processes, initiatives to evaluate the effectiveness and ROI on the marketing initiatives at corporate and regional level   People Management :   19. Set clear and objective goals / key responsibilities for the team  20. Drive performance of team members and provide feedback on an ongoing basis  21. Co-facilitate identification and delivery of key learning & development goals (functional and behavioral)   22. Actively work on team engagement practices and programs  23. Identify, groom and reward high performers and future leaders in the function  24. Cultivate a culture of excellence and process improvement   Stakeholder Interactions :   (Outside the Organization) : External Marketing, Communication and Media Agencies  Alliance Partners (like FreeCharge, Zomato)  Media and Press (for Public Relations)   Geographical Scope Pan India (West & South)

Mumbai

Director - Marketing - Fast Food Restaurant Chain 

Director - Marketing - Fast Food Restaurant Chain  ,Job Description for Director - Marketing - Fast Food Restaurant Chain  in Legacy Group Services in  Mumbai for (14-16) years of experience. Apply Now!

Job Description for Director - Marketing - Fast Food Restaurant Chain  in Legacy Group Services in  Mumbai for (14-16) years of experience. Apply Now!