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28/11 Anuj Kapoor
Consultant at Michael Page

Views:2002 Applications:78 Rec. Actions:Recruiter Actions:74

Director - Marketing Analytics - BFSI (9-14 yrs)

Delhi/NCR Job Code: 178600

The Director will lead Small Merchants targeting & segmentation and Small Merchants Business Insights & Campaign Analytics team comprising business analysts/statisticians.

Job Responsibilities:

- Leveraging a structured thinking approach to solve Small Merchants business problems and provide strategic insights and guidance to business leaders.

- Partner with Big Data labs to develop and implement Small Merchants analytical capability in Big data platform.

Required Qualifications:

- Proficiency & experience in econometric, statistical and machine learning techniques to develop best in class predictive models &segmentation methodology.

- Experience with experimental test design, campaign execution and measurement.

- Prior experience working with Payment Networks building merchant value proposition strategy is a plus.

- Knowledge of Big Data capability & analytical tools is a big plus (PIG/Hive, Random forest, K nearest neighbor, GBM etc).

- Experience and understanding of SAS/SQL programming in a complex data environment.

- Master's degree in Economics, Statistics, MBA or related quantitative fields from a top tier institute.

- Proven results driver with 8+years of experience.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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