Director - eCommerce Business - FMCG/Retail

The Job requires the handling an eCommerce business based for in the advertisement section. Making relation with the dealers/agencies who deals in advertisement, branding and promotion through out the country. It requires building relationship with larger corporate client at highest level. The eCommerce business does involve the persons from various domain and subsequently the man-management will be prime focus.

Roles & Responsibilities :

- Plan, execute, measure and optimize digital marketing campaigns across all channels - website, SEO, Google Ad words, Facebook, Twitter, LinkedIn, email and SMS database etc.

- Devise strategies to build online traffic to the websites. Improve the user experience, design, content and conversion rates for each of the brands- websites. Manage ongoing maintenance as well as any redesign of the website.

- Meet the monthly targets such as leads, cost per lead and footfall.

- Be responsible for managing the monthly digital marketing budget and tracking spends against.

- Work with internal team of Digital Marketing Manager, Content Writer, Visualizers, as well as external agency partners and vendors to create ads, design landing pages and achieve targets.

- Prepare daily, weekly and monthly performance reports (ROI and KPIs such as website traffic, leads, cost per lead, organic ranking, open rates etc.) of all digital marketing activities for management review.

- Identify trends and optimize spend and performance based on the trends spotted.

- Manage online reputation of the company's brands and raise online brand awareness.

- Be on the lookout for new technologies and keep abreast of latest developments in digital marketing.

- Monitor digital marketing strategies of competitors and present learning.

Candidate Profile :

- Should have experience in setting up and optimizing campaigns for Google Ad words (Search & Display), Facebook advertising, email marketing, SMS marketing and other digital media

- Should have experience in SEO and website redesign

- Should have experience in optimizing landing pages and user funnels

- Should have experience with A/B and multivariate experiments.

- Should have thorough knowledge of Google Analytics

- Should have strong analytical skills and be proficient with MS Excel

- Working knowledge of HTML, CSS, and JavaScript will be an advantage

- Should have experience of handling an online business and have strong entrepreneurial skill set.

- Well aware with the Online marketing trends in India.

- Must have an idea of Advertisement and Branding section.

- Should have good connection in corporate section.

- Good perception for aesthetic designing.

- English communication and writing skills should be good enough.

- An idea of computer languages and its working.

- Should be good in making relationship easily.