Senior Role - Corporate Brand - FMCG

Key Responsibilities:-

- To grow brand equity and build mind share lead.

- Create and execute brand strategy, architecture & a long term roadmap for the corporate brand.

- Act as the custodian of the corporate brand and ensure that the corporate brand identity is protected across various business verticals.

- Spearheading brand building activities by creating ATL & BTL assets as per agreed marketing calendar to drive brand equity

- Lead consumer, insight mining and communication researches

- Leverage customer insight data to refine brand management

- Responsible for managing the marketing budget and ensuring optimal channel mix & prioritization to deliver the best ROI

- Planning and execution of external and internal communication and engagement - organizing, coordinating and delivering content / channels

- Create and enhance agency and partner relationships

- Identify potential brand-building areas

- Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.

- Develop Communication and Branding strategies to increase awareness, engagement, and commitment from all stakeholders

- Ensure communications and brand initiatives are accessible, timely, engaging for internal/external stakeholders.

Candidate Profile:-

- Bachelors degree along with a Post Graduate degree in Advertising, Marketing or communications from Tier 1 Institute

- Possess a minimum 9 to 12 years of total relevant experience, preferably from FMCG

- Experience working closely with external agencies, as well as internally, across functions

- Strong sense of urgency, flexibility, and the ability to multitask

- Ability to build relationships - internally and externally

- Exceptional communication skills- both oral and written