Upgrade to Pro Member
Consultant at Wenger & Watson Inc
Views:3501 Applications:193 Rec. Actions:Recruiter Actions:12
Director - Brand Marketing - Online Lingerie (8-14 yrs)
One of the leading online lingerie company is looking for candidates who is an expert in Brand Building, Brand Marketing:
An ideal candidate should have Worked in B2C branding environment
- Should be able to have a brand vision and drive the brand strategy - end to end, creating a brand identity
- Managing Marketing Team and lead Offline (ATL, BTL, partnerships, PR and community management) marketing activities
- Regularly track and monitor customer perception and improve metrics
- Managing the customer journey (customer relationship management) through marketing communication and engagement
- Act as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal
- Develop and direct measurable multi-channel, cross-channel, channel-specific, product, promotional marketing programs that tie back to brand strategy and business goals
- Facilitate integration of marketing, merchandising, product development and other departments as appropriate, to fully develop Big Ideas
Should be working in a brand - retail, FMCG, fashion kind of companies and not pure agency experience
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
