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Director - Brand & Communication - Hospitality/Online/Internet (7-10 yrs)
Requirement: Director, Brand and Communication
Job Description:
- This person would be responsible for building and strengthening all the brands - (consumer facing)
- She/He would be responsible for all communication - both creative and media selection - across all channels - ATL (TV, Radio), BTL (point of sale, trade channels, ambient media), Online creative, social media and also PR.
- She/he would be the custodian for all 3 brands and ensure that all communication works harmoniously towards the building the core value proposition of each brand.
- The person would be also responsible for market research and customer segmentation and using those insights to drive greater customer engagement and more business from our existing pool of customers.
- Minimum relevant work experience level of the person has to be 7 years post-MBA in Agency/brand management kind of roles.
- MBA from a marketing and communication school such as MICA would be beneficial.
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