Our client is a newly established agency that intends to be India’s most brand- focused digital advertising agency - a digital advertising agency that understands advertising, brands, big ideas and creative communication as much as digital media and technology. The agency is supported by a well-established, successful, specialised advertising agency.  The founding team includes:  - One of the leading creative professionals in the advertising industry in India today, with over 18 years of experience in building and creating brands, including leading the Creative team, with the top advertising agencies. He also has several awards to his name including Cannes, Abby’s, Goafest, Effies and many others.  - A seasoned advertising agency founder with real-time experience in creating a successful advertising agency from scratch, and with a Management degree from the Indian Institute of Management.  Education:  - Engineering (preferable). In case of an advertising/ media education background, it will be important of technology.   Job Summary:  - To be a part of the founding and leadership team that launches India’s most brand-focused digital advertising agency - a digital advertising agency that understands and integrates advertising, brands big ideas and creative communication with digital media and technology - along with a leading Creative professional and a seasoned ad agency founder.   - The digital expertise for the agency would be built through this role. To ideate and develop digital plans (with some of the best Creative and Strategic brains in the industry) for the leading brands in the country based on focused strategic briefs and communication ideas across digital platforms, and then drive execution of these plans through the Technology and Media teams.  Job Description:  Agency leadership:  - To be a part of the founding and leadership team that launches India’s most brand-focused digital advertising agency - a digital advertising agency that understands advertising and brands as much as digital  - To help develop the philosophy and ethos of the agency  - To be involved in key decisions on business and investment planning  - To identify key areas of expertise, differentiation and recruitment for the agency within web, social media, mobile and content-based platforms and technologies  - Joint responsibility for agency P&L - specific responsibility for deliveries and costs in the digital planning and delivery functions  Pitching for new business:  - Identification of target clients  - Pre-meeting strategy and brainstorming  - Understanding clients requirements and working with the Creative and Client Servicing/ Planning teams to develop a complete plan and pitch presentation  - Translating Creative and Planning thoughts into a complete digital plan across web, social media, mobile and content-based platforms  Account planning:  - Translating Creative and Planning thoughts into a complete digital plan across web, social media, mobile and content-based platforms  - Understanding client’s existing platforms, technology requirements/ constraints and ensuring feasibility as well as debriefing technology teams if required  - Manage entire calendar for online campaigns  - Agency resource on understanding of the latest platforms and best practices in digital marketing. Educate and inspire Account Directors on digital opportunities and best practices for clients  Team building:  - Identifying and building skills for the agency in digital marketing, digital media planning, web development, social media, SEO/ SEM/ GDM, mobile apps and technology, content marketing, etc.  - Identifying skills within digital marketing to build in-house through recruitment and skills to be built through partnership with technology-based developers/ agencies  - Identifying, recruiting and working with employees or partners as identified above to ensure that the agency is at the bleeding edge of digital marketing on all identified aspects  Execution and delivery:  - To build a team that is responsible for the execution of all digital marketing/ advertising campaigns identified above  - Involve, brief and oversee internal teams with respect to digital marketing campaigns as below:  - Creative team for conceptualisation of campaigns, development of layouts, images, videos, etc.  - Content teams for editorial creation  - Technical and delivery teams for web development, app development, etc.  - Keep track of various campaigns running simultaneously  - Develop monthly, quarterly and yearly reporting on all digital assets and marketing campaign performances  Knowledge:  - Complete understanding of all digital marketing platforms  - Web development: a clear and thorough understanding of the web and browser platforms  - SEO  - SEM/ GDM: managing and optimizing the complete digital advertising ecosystem  - Social media: Facebook, Twitter, LinkedIn, Pinterest, G+, etc. and their tools and APIs  - YouTube and other content marketing platforms – navigating the entire lifecycle of content marketing including content strategy, building and seeding as well as search optimization, and advertising.  - Mobile: understanding of conceptualizing and delivery of msites, apps, and mobile-specific platforms like Whatsapp  - Account planning in digital media  - Software Programming: how to speak, read and write the lingua franca of technology  - Data & Analytics - management, measurement and manipulation of the data related to digital marketing  - Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.  - Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.  Skills:  - Entrepreneurial spirit and passion for interactive products, specifically mobile and online.  - Service Orientation: Actively looking for ways to help people.  - Coordination: Adjusting actions in relation to others' actions.  - Speaking & Listening: Talking to others to convey information effectively and ability to listen to others to effectively grasp the key points of discussion  - Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.  - Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.  Abilities:  - Originality: The ability to come up with unusual or clever but relevant ideas about a given topic or situation, or to develop creative ways to solve a problem.  - Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).  - Oral and Written Expression: The ability to communicate information and ideas in speaking so others will understand.  Work Styles:  - Dependability: Job requires being reliable, responsible, and dependable, and fulfilling obligations.  - Attention to Detail: Job requires being careful about detail and thorough in completing work tasks.  - Adaptability/Flexibility: Job requires being open to change (positive or negative) and to considerable variety in the workplace.  - Integrity: Job requires being honest and ethical.  - Achievement/Effort: Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.  Experience:  - 6-12 years of experience in advertising with minimum 4+ years of relevant experience in a leading digital advertising agency or in the digital team of a mainline advertising agency  - Experience in digital media and digital strategy/ account planning, and in delivery/ technology/ production of digital marketing services   - Experience in managing teams for delivery of digital marketing services including teams of content writers, web designers, developers and SEO/SMM/SEM/PPC analysts. Successful track record of delivering digital programs, products and services   - Strong understanding of be of added advantage  How to Apply:  Please apply online mentioning current & expected CTC, notice period and relevant past experiences.

Mumbai

Maharashtra

Digital Vidya - Head - Digital Planning & Delivery 

Digital Vidya - Head - Digital Planning & Delivery  ,Job Description for Digital Vidya - Head - Digital Planning & Delivery  in Digital Vidya in  Mumbai Maharashtra for (6-12) years of experience. Apply Now!

Job Description for Digital Vidya - Head - Digital Planning & Delivery  in Digital Vidya in  Mumbai Maharashtra for (6-12) years of experience. Apply Now!