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Senior Consultant at Contactx Resource Management
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Digital Strategic Planner - Advertising Agency (7-12 yrs)
Role : Digital Strategic Planner
- This position requires one to be curious about the Human mind & understand how it manifests into beliefs, attitude & behavior in a Digital World in order to help clients gain insights about the digital consumer.
- Wants to know why people do what people do.
- You are curious about why a certain society follows specifics beliefs & how certain culture affects a community's behavior.
- Wants to analyze how a Youtube video got millions of views or why a segment of audience use
- Snapchat more or which is the most used filter or hashtag on Instagram.
- Wants to filter & use all these understanding to figure how you can understand the consumer better & create a comprehensive strategy & plan for the client.
Desired Skills & Experience :
- Identifying consumer insights by analyzing Data, market reports, and consumer trends & create presentation/docs for briefing the creative & technology team
- Partner with the creative & technology team to craft the big ideas & then subsequently lay down the strategic framework to be presented to clients
- Design primary research to bring perspectives of the consumer & also undertake secondary research to unearth consumer trends & insights & provide strategic implications & creative inspiration
- Well versed with the different levels of target audience (Demographic, Psychographic, etc.) & segmentation methods
- Ability to analyze Digital metrics, KPI's & create campaign effectiveness & insightful monthly reports for clients.
Basic understanding of brand & branding elements is a must.
- Understanding of Digital Media & its working principles is a big plus.
REQUIREMENTS :
- Post Graduation (full time) preferred
- 7 - 12 years experience in an advertising agency
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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