Digital Media Specialist - FMCG/Retail

Opening for the Position of Digital Media Specialist

Job Description for the position of Digital Media Specialist

Responsibilities:

Major Functions

- To be responsible to create and implement the Company's Digital Media strategy, developing brand awareness, generating inbound traffic and encouraging product adoption

- To coordinate with the internal Marketing/PR and other teams to support their respective missions, ensuring consistency in voice, cultivating a Digital Media referral network and impact bottom-line

Basic Duties & Responsibilities:

- Functional & Operational Responsibilities

- Handling and managing agencies involved in Digital media Marketing for the Company

- Manage presence in social networking sites including Face book, Twitter, and other similar community sites, posting on relevant blogs

- Seed editorial content into social networks and other digital media platforms

- Become an advocate of the Company in Digital Media spaces, engaging in dialogues and answering questions in a promptly matter

- Monitor trends in Digital Media

- Plan and execute Digital Media campaigns

- Create and maintain a Digital Media editorial calendar and posting schedule

- Respond to any customer enquiry or complaint received through the Social Media Channels and other assigned communication platforms

- Work with the IT team to ensure Digital Media tools are kept up to date

- Monitor effective benchmarks for measuring the impact of Digital Media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results

- Report feedback on insights gained from Digital Media monitoring into the Marketing and to help them evolve their strategies in a timely fashion

- Special Assignment Responsibilities

- Handles all social networking activities

- Oversees all activities of Digital Media

- Plan and submit possible innovations in Digital media

- Generating the reports on Digital Media and present to the management on every month

Candidates Desired Profile:

- Bachelor Degree or Business Management Master's degree

- Complete any training courses pertaining to Digital Marketing

- Should have 3 - 4 years of experience in relevant field

- Digital Media/blogging in FMCG/commercial/Retail environment

Shweta