Digital Media & Marketing Strategist - Online Fashion Retail

Bombay Shirts Company – Digital Media and Marketing Strategist (custom online tailored shirts) (3-8

Looking for a job or career at a fast-growing online fashion retailer- Are you looking for an opportunity to take ownership, drive results and make an impact-

This is the opportunity for you! Launched in 2012, Bombay Shirt Company is the first online custom shirt brand in India. Conceived & based in the heart of Bombay, BSC encapsulates the essence of the city; modern and fast paced, and buttressed with old world charm.

Reporting to the Founder, your responsibility would be to define and execute BSC's digital marketing strategy. This will require a broad skill set that includes media planning, social media management, content, and agency management to support ongoing sales, build a brand, grow the company's digital presence.

Detailed Responsibilities:

Developing and executing overall content strategy plan :

- Taking charge of the Social Media presence of the brand - from conceptualization to execution of engaging social media strategy/campaigns across Facebook, Instagram, Twitter, Youtube, and others.

- Creative content for a weekly Blog & Newsletter

- Engaging with influencers / bloggers

Managing Digital Media Planning and Buying:

- Identifying and implementing strategies for increasing quality traffic by utilizing a range of tactics: SEO, PPC, SEM, Social Media, Display Advertising, Content Marketing, Email marketing and Google adwords.

- Liaising with external Digital Agency on to ensure and monitor proper implementation and efficacy of SEM budget spends.

Keeping up with the Online Trends and Best Practice:

- Make strategic recommendations relating to audience acquisition and engagement through online media

- Using key metrics and data driven analytics to test ROI and make important marketing decisions.

Team Building and management:

- Brainstorming and coordinating with team members to ensure successful online and offline marketing campaigns

- Reporting to management on budgets, spends and strategies and taking charge of the company's digital marketing function

Does this sound like you?

- 5+ Years- experience in managing the above digital marketing functions

- Strong understanding of digital marketing channels and experienced in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Exceptional written and oral communication and presentation skills. Creative mindset and ability to visualize and execute campaigns. Ability to produce superior quality social media content.

- Strong online presence of personal profile (Pages / communities / blogs / website)

- Strong experience in using data / insights & analytics to drive marketing decisions and strategy

- Experience in building online brands in the B2C Sector

- A proactive go-getter who can work independently without requiring day-to-day guidance.

- Able to build relationships with customers/clients, partners, and other stakeholders.

About Bombay Shirts:

Launched in 2012, Bombay Shirt Company is the first online custom shirt brand in India. Conceived & based in the heart of Bombay, BSC encapsulates the essence of the city; modern and fast paced, and buttressed with old world charm.

At BSC, we help our customers channel their individuality, by providing design options that are curated to reflect the latest sartorial trends. Custom made shouldn't necessarily mean expensive - by selling directly to customers, we cut out the middle men, and pass on the savings. Our shirts are hand crafted at our state of the art facility. We are on a mission to reinforce that world class quality & service can originate in Bombay.

www.bombayshirts.com

Salary Range: 6 - 10 LPA