Role: Digital Marketing Specialist  Location: Gurgaon  Purpose Summary:  - To be responsible for managing all brand communications through digital channels, setting up, selling and executing a vision, from delivering stand alone projects to integrated campaigns, developing brand presence, tracking online and delivering brand email.   - The Digital Marketing Specialist will be responsible for delivering the digital brand objectives.  The key areas of responsibility for the Digital Marketing Specialist include:  - Digital Marketing   - Customer Service  - Teamwork   - Knowledge  Principal Responsibilities:  Digital Marketing:  - To be responsible for developing, executing and delivering the Companies digital / online marketing strategy, planning and budget to include online, new media, web, eCommerce and SEO to drive the business forwards through key marketing channels.  - To be responsible for managing online branding,communications and campaigns through the companies website, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing.  - To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.  - To be responsible for managing all communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.  - To be responsible for planning/ improving the design, usability,content and conversion points of the clients websites and for the promotion and growth of the clients web properties.  - To Work & Manage Website team to plan and implement all online marketing campaigns including digital campaign collateral  - To be responsible for the smooth running and completion of projects across site builds, online advertising, social media and search marketing.  Job description:  - To be responsible for identifying and prioritising digital marketing objectives, creating and communicating Marketing targets / briefs.  - To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI  - To develop and execute solid plans to increase page views,unique visitors, dwell time and site ‘stickiness’ to encourage repeat visits.  - To analyse campaigns, identify trends and provide fast,accurate reports, optimising campaigns to produce the best return on investment for the clients.  - To implement and monitor SEO and PPC strategy to drive traffic and conversion rates  - To analyse and interpret user journey statistics in order to improve the customer experience  - To work with the wider Business Development team to improve customer attraction and retention  - To take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope  - To be responsible for managing the companies online marketing budget   - To develop and maintain strong relationships with colleagues and third party providers.   - To drive marketing best practice within the organisation  Knowledge, Experience and Qualifications Essential Skills:  - Proven experience in digital marketing and online PR .  - Strong understanding the digital landscape and how it can be used to support and develop the brand  - Good experience and understanding of customer and market dynamics and requirements  - Experience of digital content management  - Excellent copywriting skills  - Search engine experience, including the ability to generate inbound links from the internet.  - Proficiency using tools to track and report on response rates,traffic and pick up  - Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising  - Experience of campaign management e.g. Google AdWords,AdMob, Email  - Experience of budgeting, reporting and analysis (Excel)  - A good working knowledge of web analytics, Photoshop and Dreamweaver ideal but not essential  - Understanding of the principles of design for digital communications  - Ability to interpret brand parameters and goals and set up a vision for achieving them through communication vehicles,sell this vision, and execute it Competencies Required  - Excellent communication skills  - Good project management skills  - Strong analytical skills, numerical skills and a good knowledge of Excel  - Good relationship management skills and a good team player  - Creative flair and enthusiasm for new ideas and concepts  - Confident, passionate and enthusiastic attitude   Qualification: Preferably educated to degree level or equivalent (Business / Marketing preferred) Marketing qualification preferable expertise in Digital Marketing

Others

Digital Marketing Specialist  

Digital Marketing Specialist   ,Job Description for Digital Marketing Specialist   in Acura Consulting Private Limited in  Others for (4-8) years of experience. Apply Now!

Job Description for Digital Marketing Specialist   in Acura Consulting Private Limited in  Others for (4-8) years of experience. Apply Now!