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Resource Executive at Global Consultancy and management Services
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Digital Marketing - QSR (4-8 yrs)
Looking for candidates for Digital Marketing role with one of the leading QSR, to based at Gurgaon.
JD:
Duties and Responsibilities :
Digital & Social Marketing - Build the most loved digital brand in India
- Innovation on content thinking to sustain leadership position.
- Inspire business impacting mass media ideas through digital / social initiatives.
- Leverage cutting edge technology to create powerful digital campaigns that attract high consumer participation, and drive business objectives.
- Continue to build strong, vocal communities on Facebook, Twitter and other platforms like Instagram. Use social listening tools (Netbase, Unmetric) to manage online reputation; leverage technology and processes to ensure industry leading response rates and online consumer sentiment.
- Be the voice of the digital consumer- Cull insights and feedback from digital conversations and share them internally.
Consumer Engagement:
- Build Radio our consumer engagement platform, into a well recognized national program to promote amateur musical talent across the country
- Create a Radio event calendar. Appoint & supervise 3rd party agency to execute the program.
PR:
- Breakthrough thinking on PR campaigns to multiply the impact of calendar initiatives in partnership with the PR agency.
- Build on the idea of Wish Bucket and make it a sustainable property for the company
- Manage online and offline crises, liaise with internal PR, Legal and corporate affairs teams to manage the response process.
Skills Required :
- Strong analytical and communication skills, command over language
- Good understanding of the digital space / new media channels
- Creative appreciation
- Excellent on follow-through and project management
- Experience in working with advertising agency / research and media agency will be a plus
- Team player
- Self-starter
- Experience on sales / top line responsibilities
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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