Consultant at Head Hunters HR
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Digital Marketing Manager - Bank (3-8 yrs)
Position : Digital Marketing Manager
Grade : M2 ( Sr. Manager )
Location: Mumbai
Job Responsibilities :
- Conceptualizing marketing plans which include email programs, new product launches etc.
- Formulating and executing online ads, social media campaigns, new traffic-driving content strategies
- Optimizing campaigns to increase conversion rates
- Analyzing trends and identifying opportunities to enhance online customer experiences
- Spearheading a marketing initiative to enhance customer experience and bring uniformity in communication across all channels. Also building various business scenarios and pitching the same
- Rolling out promotions and working closely with respective teams to schedule and execute them
- Strategizing digital marketing tactics for increasing leads and spreading brand awareness
- Engaging with product teams and coordinating agencies to ensure product features get highlighted and have maximum reach
- Implement digital mediums such as Website, Emailers, Paid & Organic Search (SEM / SEO), Display (GDN, Financial & Non-Financial websites), Display Networks and Mobile for digital campaigns.
- Search campaign involving both Keyword and Site-Targeted campaign including Remarketing. Campaign & Website tracking and analytical tools such as Google Analytics, Google Adwords. Webmaster Tools to consistently monitor website and campaign performance.
- Prepare quarterly marketing calendar and budgets for digital campaigns for respective geographies.
- Conceptualise and execute offline campaigns to promote financial products through mediums such as TV, Print, Radio and Branches
Experience & education:
- The candidate should be an MBA from a premier B-school with about 3- 10 years of experience in banking, telecom, retail, FMCG or durable industry.
Key traits of the person should be:
- Analytical and ability to swift through complex data.
- Creative marketing resource with exposure to different channels.
- Exposure to below the line marketing channels
- Sales and Marketing experience having handled a large base of customers
- Ability to put a structure and process to blue sky thought.
- Go-getter and never say die attitude.
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