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31/10 Harshit Tandel
Consultant at Head Hunters HR

Views:7253 Applications:432 Rec. Actions:Recruiter Actions:82

Digital Marketing Manager - Bank (3-8 yrs)

Mumbai Job Code: 172970

Position : Digital Marketing Manager

Grade : M2 ( Sr. Manager )

Location: Mumbai

Job Responsibilities :

- Conceptualizing marketing plans which include email programs, new product launches etc.

- Formulating and executing online ads, social media campaigns, new traffic-driving content strategies

- Optimizing campaigns to increase conversion rates

- Analyzing trends and identifying opportunities to enhance online customer experiences

- Spearheading a marketing initiative to enhance customer experience and bring uniformity in communication across all channels. Also building various business scenarios and pitching the same

- Rolling out promotions and working closely with respective teams to schedule and execute them

- Strategizing digital marketing tactics for increasing leads and spreading brand awareness

- Engaging with product teams and coordinating agencies to ensure product features get highlighted and have maximum reach

- Implement digital mediums such as Website, Emailers, Paid & Organic Search (SEM / SEO), Display (GDN, Financial & Non-Financial websites), Display Networks and Mobile for digital campaigns.

- Search campaign involving both Keyword and Site-Targeted campaign including Remarketing. Campaign & Website tracking and analytical tools such as Google Analytics, Google Adwords. Webmaster Tools to consistently monitor website and campaign performance.

- Prepare quarterly marketing calendar and budgets for digital campaigns for respective geographies.

- Conceptualise and execute offline campaigns to promote financial products through mediums such as TV, Print, Radio and Branches

Experience & education:

- The candidate should be an MBA from a premier B-school with about 3- 10 years of experience in banking, telecom, retail, FMCG or durable industry.

Key traits of the person should be:

- Analytical and ability to swift through complex data.

- Creative marketing resource with exposure to different channels.

- Exposure to below the line marketing channels

- Sales and Marketing experience having handled a large base of customers

- Ability to put a structure and process to blue sky thought.

- Go-getter and never say die attitude.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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