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10/07 Vijay Khandekar
Marketing Manager-Recruitments at Zyoin

Views:2228 Applications:186 Rec. Actions:Recruiter Actions:16

Digital Marketing Manager (5-10 yrs)

Bangalore Job Code: 153516

Skills & experience includes:

- 5-10 years prior experience supporting direct-to-customer digital marketing communications within a corporate or agency environment (or start up)

- Demonstrated project leadership in digital marketing creative

- Development, cross-functional planning and campaign management

- Analytical skills; comfortable distilling campaign data into

- Actionable insights and optimization opportunities

- Strong understanding of the e-commerce and applications environment

- Strong project management skills and ability to multi-task

- Ability to work and deliver in tight timelines

- Good understanding of new technologies and how they can be applied to marketing

- Strong understanding of web/digital technologies

- Must have deep understanding and hands-on knowledge of, SEO, SMM, SEM, PPC, content creation and management aspects

- Must have managed a team of content writers, web designers, developers and SEO, SMM, SEM, PPC Analysts

- Creating social media communities and driving awareness & engagement

- Must have an excellent eye for design & UI/UX

- Formulate the content strategy for all digital assets and be responsible for it

- Must have an eye for content that captures audiences and results in higher clicks and direct the content development team accordingly

- Deep understanding of web analytics tools across digital and social media

Duties and Responsibilities:

- Work with product managers to gather requirement, plan timelines, resources and execution on projects

- Build marketing budgets to execute product and marketing objectives

- Direct teams to develop websites, Micro-sites, landing pages, digital ads

- Manage email marketing - designing, integrating, tracking email campaigns, managing newsletters and digital nurture campaigns

- Develop monthly, quarterly and yearly reporting on all digital asset and marketing campaign performance

- Work with web designers and developers to produce creative designs for websites/e-mailers/brochures/campaigns etc.

- Build an internal team of designers, social media specialists, content writers etc.

- Keep abreast and implement latest web technologies to improve the user experience

- Work with the team to build and analyze reports: draw insights, help the team identify optimization tactics and adjust strategy accordingly

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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