Digital Marketing Head - Mcommerce

Position: Digital Marketing Head

Location: Gurgaon

Experience: 5-13 years

Role & Responsibilities:

- Handling end to end Digital Marketing activities

- Setting Short term & Long term marketing goals for the Brand

- Budget Planning and bifurcation amongst various Digital Initiatives - SEO, SEM, PPC, Alliances etc.

- Leading the Digital Marketing team - recruiting fresh talent, retaining the existing talent and making sure that the team members work towards the common goals

- Planning & Supervising SEM, SEO, Email Marketing, Social Media for the brand

- Analytics & Reporting

- Vendor Management

- Brand Awareness & Visibility

- Strategic Tie-ups with other brands

- Identify, Interpret and Capitalize on Marketing Trends

- Manage Promotional Strategy

- Development of Online Subscriber Acquisition Strategy and Execution

- Oversee and provide Thought Leadership to the Development of Digital Content and Partnership strategies to increase traffic and penetration of target customers and marketing partners

- Formulate Strategic Recommendations, Creative Briefs, Performance Metrics, and other related marketing requirements

- Assess new Online Marketing Opportunities, provide Insightful Analysis and Recommendations

- Leverage Analytics to establish, interpret, and analyse critical online KPI targets and take appropriate action in order to meet targets for campaign performance improvement

- Tracking Online Reputation of the Brand.

- Planned Digital Marketing strategies for brands

- Responsible for Social Media Marketing, Product Launches, Ad Campaigns, Web Applications, Online PR, Emailers, SEM Campaigns, Banner Advertising & more

To perform this job successfully, the individual should have a comprehensive understanding of:

- Business planning and eCommerce strategy development

- E-commerce business models and financial services industry (trends, competitors, distribution channels, customer base, promotion, and products.

- 6-12 years of eCommerce experience Proven ability to develop/implement a successful e-commerce strategy in the financial services industry.

If you are interested in the above opportunity, please send across your updated profile with below details and we will contact you immediately for the further process.

Current CTC:
Expected CTC:
Notice Period:
Current Location:
Willing to relocate to Gurgaon(Yes / No):
Current Company:
Total Yrs of Experience:
Relevant years of Experience in Digital Marketing:
Relevant years of Experience in SEO, SEM, PPC, Alliances:

Namita Gupta