Digital Analytics - Communication/Media & Technology

Digital analytics consultant is responsible to help the clients with analytics solution at every stage - From media buying to implementation of the campaign and post-campaign analysis.

He/she should be strong in web analytics fundamentals and should have good hands on experience working with the following:

- Ability to work with large data sets and present conclusions to key stakeholders; Data management using SQL

- Experience working on atleast one of the ad exchanges: DoubleClick Ad Exchange, Right Media Exchange, the Microsoft Advertising Exchange, AppNexus Exchange

- Good knowledge of KPIs, advertising platforms and ad types

- Campaign management

- Experience with Real Time Bidding process (preferred)

- Support, monitor and manage all aspects of daily activities with:

a) Pre-sales analytics

b) Inventory optimization

c) Inventory bundling

d) Price optimization

e) Post-Sales analytics like forecasting, Tag testing for placement of ads in different pages

f) Campaign targeting

g) Campaign tracking

h) Post-campaign analysis

i) Root-cause analysis

- Establish a consistent and collaborative presence with clients and act as the primary point of contact for assigned clients; escalate, track and solve client issues

- Become an expert in the businesses media buying platform

- Provide input and insights to help clients best achieve their goals through the businesses media buying platform

- Implement and launch campaigns and ensure their alignment with our clients objectives

- Partner with clients to understand end clients- business goals, marketing objectives, and competitive constraints

- Understanding the online media marketplace to know their competitors, their approach and value proposition

Requirement:

Profile & Prior Experience:

Understanding & functional knowledge of web analytics for Communications, Media or Hi-Tech/Technology firms:

- Ability to interpret web logs

- Ability to interpret ad server logs

Experience in build and deployment of Statistical Models using following techniques - Statistical Algorithms (preferred in sequence):

- Monte Carlo/Monty Hall Simulation

- Segmentation (Cluster Analysis)

- Design of Experiment

- Exploratory Analytics (T-tests)

- Multivariate Regression (Logistic, OLS, GLM etc.)

- Decision Trees

- Time series & Non Linear Modeling

- Model Optimization

ETL Knowledge of Databases (Oracle, Greenplum, Teradata etc.) & Experience with SQL preferred:

a) Traditional DB's - Oracle, TD, Sybase, MS SQL

b) Big Data stack - Greenplum, HBase, Mongo

- Big Data querying language - Hive, PIG, Hadoop

- Experience using digital & statistical modeling software (one or more) -

a) R, Revo R

b) SAS Basic & Enterprise Miner

c) Python

d) SPSS,

e) Matlab, Text Miner.

- Ability of Visual story-telling with BI &Visualisation Tools (Tableau/Spotfire, Cognos, Business Objects, -) is preferred.

- Project Management Experience preferred

- Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people

- Self-Starter with ability to work independently across multiple projects and set priorities

- Willingness to Travel Internationally

- 4 - 8 years of experience in analytics teams solving problems for top global companies / research labs of firms

- Published papers related to analytics in technical / business journals (preferred)

Preferred Educational Background:

- MSc/MPhil. in Statistics/Economics/Mathematics / Engg. Degree from Top Colleges in India or Abroad