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20/04 Yasmeen Satpute
Client Manager at eMilestones

Views:5366 Applications:147 Rec. Actions:Recruiter Actions:30

Digital Analytics - Communication/Media & Technology (3-10 yrs)

Delhi/NCR/Mumbai/Bangalore/Gurgaon Job Code: 211149

Digital analytics consultant is responsible to help the clients with analytics solution at every stage - From media buying to implementation of the campaign and post-campaign analysis.

He/she should be strong in web analytics fundamentals and should have good hands on experience working with the following:

- Ability to work with large data sets and present conclusions to key stakeholders; Data management using SQL

- Experience working on atleast one of the ad exchanges: DoubleClick Ad Exchange, Right Media Exchange, the Microsoft Advertising Exchange, AppNexus Exchange

- Good knowledge of KPIs, advertising platforms and ad types

- Campaign management

- Experience with Real Time Bidding process (preferred)

- Support, monitor and manage all aspects of daily activities with:

a) Pre-sales analytics

b) Inventory optimization

c) Inventory bundling

d) Price optimization

e) Post-Sales analytics like forecasting, Tag testing for placement of ads in different pages

f) Campaign targeting

g) Campaign tracking

h) Post-campaign analysis

i) Root-cause analysis

- Establish a consistent and collaborative presence with clients and act as the primary point of contact for assigned clients; escalate, track and solve client issues

- Become an expert in the businesses media buying platform

- Provide input and insights to help clients best achieve their goals through the businesses media buying platform

- Implement and launch campaigns and ensure their alignment with our clients objectives

- Partner with clients to understand end clients- business goals, marketing objectives, and competitive constraints

- Understanding the online media marketplace to know their competitors, their approach and value proposition

Requirement:

Profile & Prior Experience:

Understanding & functional knowledge of web analytics for Communications, Media or Hi-Tech/Technology firms:

- Ability to interpret web logs

- Ability to interpret ad server logs

Experience in build and deployment of Statistical Models using following techniques - Statistical Algorithms (preferred in sequence):

- Monte Carlo/Monty Hall Simulation

- Segmentation (Cluster Analysis)

- Design of Experiment

- Exploratory Analytics (T-tests)

- Multivariate Regression (Logistic, OLS, GLM etc.)

- Decision Trees

- Time series & Non Linear Modeling

- Model Optimization

ETL Knowledge of Databases (Oracle, Greenplum, Teradata etc.) & Experience with SQL preferred:

a) Traditional DB's - Oracle, TD, Sybase, MS SQL

b) Big Data stack - Greenplum, HBase, Mongo

- Big Data querying language - Hive, PIG, Hadoop

- Experience using digital & statistical modeling software (one or more) -

a) R, Revo R

b) SAS Basic & Enterprise Miner

c) Python

d) SPSS,

e) Matlab, Text Miner.

- Ability of Visual story-telling with BI &Visualisation Tools (Tableau/Spotfire, Cognos, Business Objects, -) is preferred.

- Project Management Experience preferred

- Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people

- Self-Starter with ability to work independently across multiple projects and set priorities

- Willingness to Travel Internationally

- 4 - 8 years of experience in analytics teams solving problems for top global companies / research labs of firms

- Published papers related to analytics in technical / business journals (preferred)

Preferred Educational Background:

- MSc/MPhil. in Statistics/Economics/Mathematics / Engg. Degree from Top Colleges in India or Abroad

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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