Digital Acquisition Manager - Bank (1-4 yrs)

Written by: MBA Jobs on Saturday, 31 March 2012
View all jobs posted by: Premnath Bojan
Job Code: 51634
Location: Anywhere
 


One of our clients, A leading MNC Bank is looking for a right candidate for the below mentioned position.

Role: Digital Acquisition Manager

Basic Job responsibilities:

- Drive customer acquisition through digital campaigns & achieve sales targets.

- Manage Marketing Budget to optimize online sourcing cost per account.

- Optimize and develop sourcing and fulfillment models to scale volumes at lower costs.

- Conceptualize creatives & promotions with strong USPs to drive Internet sales.

- Closely interact with Business to understand product nuance and be an expert.

- Coordinate with Product, Credit, Sales and Media teams with acquisition efforts.

- Monitor market trends, competitor campaigns and digital marketing innovations.

- Prepare acquisition strategy decks and annual sales forecast models.

Education & Experience:

- MBA from top B schools with 1-4 yrs experience in digital/ online acquisition.

- Highly sales driven & proactive work ethic to achieve monthly & quarterly targets.

- Strong analytical skills to develop acquisition forecast and marketing models.

- Ability to get things done with execution skills and detail oriented mindset.

- Great people skills to negotiate & influence business associates and media agencies.

- Understanding of Internet marketing models in Display & Search (Yahoo, Google, Social Media).

- Appreciation of the digital marketing & curious to learn constantly.

Interested may send your profiles with current CTC details to: preambojan@gmail.com

Premnath Bojan
Datamatics Staffing Services
Bangalore

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