Dharma Life - Senior Manager - Sales & Marketing

Role Summary :

This is a State Level Channel Sales Manager role, responsible for driving Dharma Life's Rural Entrepreneurship Model for the assigned state, territory and districts. Lead Rural Distribution for the region in providing rural households with products and services that will enhance their quality of life at an affordable price.

The incumbent will appoint Dharma Life Entrepreneurs (DLEs) and empower these village level entrepreneurs in building their sustainable livelihood and become socio-economic change-agents of their communities and contribute in achieving the Dharma Life's 2020 vision.

Scope of Responsibilities :

- Execution of strategic channel sales plan for the assigned region that results in Dharma Life meeting its social and business objectives.

- Identify, select, orient, train, develop, assign, coach, retain and counsel, Enterprise Leaders (EL) and Dharma Life Entrepreneurs (DLE) through Enterprise Leaders.

- DLE network generation - appointing rural youth/ housewives/local villagers as Entrepreneurs through Enterprise Leaders.

- Strengthen village level entrepreneurship network ensuring training, development, growth and retention of Dharma Life Entrepreneurs (DLEs).

- Identify, appoint, develop and manage network of business/channel partners, and explore new channels resulting in market penetration and reach. Build rapport with key channel partners by making periodic visits; exploring specific needs; and anticipating new opportunities.

- Lead and mentor ELs. Coach them to understand Dharma Life's business and provide then support and knowledge to work independently with DLEs.

- Guide ELs to connect with DLEs on one to one basis, provide demonstrations and help DLEs understand the impact of our product range on their day to day life.

- Appointing distributors and helping with the sales of our products.

- Ensuring the visibility of our products with distributors.

- Sales of our product mix (FMCG & Consumer durable products) in the District assigned through DLEs

Educational Qualifications :

Consistent academic & professional qualification track record

Academic : Graduate in any stream from a well-recognized University

Professional : A Post Graduate in Management /MBA in Sales & Marketing from a premiere Business School

Experience : 4-8 years

Industry Knowledge :

Preference to the candidates who have worked with top organizations in the rural marketing space. Other industry exposure candidates may also be considered. In such case, preference will be given to FMCG and Service Sector exposure.

Behavioral/Other Competencies :

- Must be creative/innovative and enjoy working within an entrepreneurial environment that is mission-driven, results-driven, and rural community oriented. Should have the ability to exercise good judgment in a variety of situations, administrative, and organizational skills, and the ability to maintain a realistic balance among multiple priorities.

- Good Interpersonal Skills

- Strong analytical ability

- Negotiation skills

- Problem Solving & Decision Making

- Outstanding communication ability - verbal & written

- Good team player

- Leadership & Mentoring ability

- Ability to motivate teams to produce quality work within timeframes and simultaneously manage several projects.

- Ability to participate in and facilitate group meetings.

- Possesses decision making skills/judgment

- Motivated enough to work with start ups

- Very organized (to contribute in an start-up organization)

- A dynamic professional with excellent business sense and intellect, great EQ and who has the potential to be a change-agent.

Travel : Should not have Travel constraints