Position: Head - Product Marketing - LOB  To work in close association with Sales & after Market function, responsible for entire strategic marketing activities related to a specific product line. This role would be responsible for all India market share.  This position is not to be seen from regular product planning or product marketing role and we are looking for a candidate who can think and implement the customer value proposition differently (not in regular and proven way- do not repeat the practices used by everyone) and who can bring the strategic intent.  Designation - DGM  Key Result Areas:  Customer Value Proposition (CVP) & sales Promotion:  - Convert the CVP established by Product Management Group into sales aid/OPECO.  - Develop appropriate marketing initiatives for existing and new products for supporting the field team  - D'mo, caravans, meets exhibitions, market mapping, market expansion, usage segments etc.  - Development and updating of all promotional material, including sales aids, brochures, posters and other POP  - Design & prepare sales support model wise schemes with Head-Sales  - All kind of sales kits, OPECO, Product positioning-Training of DSE & Sales team.  - Organize advertisement in print/electronic/outdoor media  Pricing:  - Work out the model wise pricing based on product cost and margin targets  - Obtain necessary approval and releases price circular  - SAP price updating, special pricing, depot mark-ups  - Competition movement monitoring for special approval, bulks, tenders  Product Planning & Product launches:  - Work out a product plan for the specific product vertical in co-ordination with Product Management Group and Head - Sales & Marketing including all activity related to pre-launch & launch.  - Carry out product clinics to analyze customer / market requirements for effective product planning  - Develop a strategic focus through business case of new products  Market Intelligence:  - Monitor competition activity and design appropriate strategy  Market Research:  - Coordinate & Roll out market surveys, customer feedback surveys. Analyses and presents the survey reports  - Interact with the customers, do benchmark comparisons, understand the usage pattern; operating parameters and other aspects that would help in better

Delhi NCR

Others

DGM - Strategic Marketing - Auto 

DGM - Strategic Marketing - Auto  ,Job Description for DGM - Strategic Marketing - Auto  in Mancer Consulting Services in  Delhi NCR Others for (9-15) years of experience. Apply Now!

Job Description for DGM - Strategic Marketing - Auto  in Mancer Consulting Services in  Delhi NCR Others for (9-15) years of experience. Apply Now!