DGM - Marketing - Telecom

Core competencies, knowledge and experience:

Critical Success Factors :

- Knowledge on Telecom technologies & solutions

- Knowledge of marketing Communications & Product Management

- Strong operational relation building capabilities both internal and external

- Builds Strategic Relationships & Organizational Agility

Threshold Functional Competencies :

- Product, Service and Technology Knowledge - Enterprise

- Putting Customer first

- Relationship Building approach

- Managing Changing Environments

- Results driven

Differentiating Functional Competencies :

- Strong Commercial, Analytical & conceptual skills

- Strong Implementation mind set

Experience :

- 4-8 years

- A proven track record Marketing Management, preferably in a variety of situations so as to draw upon a breadth of experience when making decisions and analysing plans

- B2B Marketing background and Outbound sales experience

Must have technical / professional qualifications :

- Essential : Graduation

- Desired : full - time post - graduation in business management/MBA

Key accountabilities and decision ownership:

Revenue Management :

- Define customer needs and expectations and deliver the same through innovative products and services

- Implement business models for new products and services including Capex Spends

- Constantly design, deploy and manage campaigns for revenue management of voice, data products

- Develop alliances strategies in the Circle to help business growth

Business Development :

- Develop & Implement tariff plans for SME in Circle

- Support product penetration across accounts through targeting acquisition

- Approve communication material for customers in the business services segment in the circle

- Drive field promotions assisting the sales team

Process Management :

- Generate Leads, Upload and Track

- Execute all business services internal, channel & customer events/communication campaigns as per plan in coordination with Circle Marcomm.

- Drive DHI branding at customer premises, POSM, merchandising, gifts at Desks, FOS kits, MCU etc.

- Drive account adoption activity apart from the events at customer premises; Drive FGD and testimonials from existing customers

- Drive conversions from all the leads generated from Web/call centre/other sources by using tools-Comet/LMS

- Drive ESS usage

- Drive E mail Marketing - segmented campaigns, Lead generation, tracking and conversions

People Management :

- Build local alliances in the circle to help business grow

- Deliver gross net through sales team

- Develop internal teams and vendors

HSW Compliance :

- Ensure that the HSW norms are adhered to

Key performance indicators :

- Market Share Growth

- Revenue growth monthly and overall through upsell VAS

- Business Services of Customer Engagement Initiatives-Internal & External

- Drive lead management to generate business

- VF Way Adherence Score Aligned to norms defined from time to time.