DGM - Marketing - Mall

KEY ROLE: Exp: 10-14 yrs.

- Person will be responsible for all Marketing & Branding activities |PR & Media Activities

- ATL and BTL activities,

- Good understanding of retail marketing.

Brand Strategy - Positioning and Differentiation:

- Finalizing the brand's positioning

- Finalizing on promotion & marketing pricing basis positioning

Brand Communication:

- Visual Identity - Brand name, logo, brand manuals, etc.

- ATL Communication - Development of creative & finalization of the media plan

- Collaterals - Brochures and leaflets, project presentations, virtual project animations, corporate presentation and AVs, project models, designs for all external and internal signage/ graphics

- Public Relations - Co-coordinating with agencies and internal stake holders for relevant releases and conferences

Mall Marketing (Pre- Operations):

- Extend support to the Mall Management for Preparation of annual mall marketing budget | Loyalty Program

Mall Marketing (Post- Operations):

- Extend support to the Mall Management for ATL Communication - finalization of the media plan | Public Relations & Media | for Analysis and reporting of sales, footfalls and event effectiveness

KEY PERFORMANCE INDICATORS:

- Footfalls to sales ratio

- Increase in brand awareness & relevance

- Glitch free execution of events/ promotions

- Social media reach & interactions

- % increase in repeat customers in malls(higher footfalls generated)

- Marketing Budget