Designation: DGM Marketing

Department Name: Marketing

CTC: 20 to 25 Lacs

Reporting to VP Marketing

No. of Reportees: 6

Location : Vikroli Mumbai

Purpose of the Job:

The DGM Marketing is responsible for leading the marketing and the R&D efforts of the company towards achieving the vision 2020.

Qualification : MBA /PGDM with Marketing Specialization

Experience: 6 to 8 years of relevant experience in Sales & Marketing with at least 3 years of core marketing experience. Exposure to brand Marketing would be an added advantage.

Key Responsibilities:

- Identify, develop and evaluate marketing strategy, based on brand objectives, market characteristics and cost and markup factors.

- Prepare the brand architecture (Competitor Analysis, category wise marketing spend analysis, designing pricing strategy and research of new product launch)

- Evaluate the financial Aspect of product development, such as budget, R&D appropriations, ROI and P&L projections

- Packaging Development: collaborate with the product development team on product specifications such as design, colour and packaging.

- Trade promotion and Media activities: Design promotional activities and trade shows, liaison with developers and advertisers; Select product and accessories to be displayed at trade or special production shows.

- Evaluate effectiveness of activation and promotions.

- Advise business and other groups on local, national and international factors affecting the buying and selling of products and services in the industry.

- Conduct market research, economic and commercial surveys, to identify potential markets for products and services.

Desired Skills:

- Ability to multi-task and manage tight deadline. Good communication and people management skills are a must.

- Experience in sales planning, Financial Planning and strategy is required.

- Ability to drive innovation along with leading and managing initiatives across the board.

Arijit Saha
Director-The Catalysts

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