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02/06 Rupen Doshi
CEO at Future-Tech

Views:6625 Applications:183 Rec. Actions:Recruiter Actions:7

DGM - Marketing - FMCG (14-16 yrs)

Mumbai Job Code: 341537

DGM - Marketing

Well known consumer durable company, part of large business house, is a market leader for its products & B2B solutions. The company is professional managed, present in over 200 locations in India & hires NextGen leaders who have a strong value system.

- Lead market research & consumer insights, leading to deep consumer understanding & consequent product development

- Create an innovation pipeline & brand-wise product road map for each team to deliver on the brand promise & reinforce the brand positioning

- New product development with R&D & manufacturing to make offering NextGen; build portfolio & increase SKUs at the targeted price points & margins

- Develop a brand platform for the category, each brand & portfolio development, positioning, marcom, packaging, pricing, agency management, media etc directly impacting sales

- Develop purposeful Brand Keys to win preference & build brand equity

- Create large 3600 and ATL communication platforms for each brand in the category

- Develop brand guidelines, templates & create training content for the sales force

- Deploy brand-wise media plans, budgets & forecast, track brand equity - understand strengths & weaknesses and take corrective action

- Deep business acumen to gain market share by strengthening equity & product offering

- Closely monitor Portfolio margin, ROI Monitor, Sub-category-wise market share, Brand Equity Metrics, Market Intelligence

- Leader With Personality, Good Interpersonal Skills With Right Attitude, Initiative To Drive Business

- MBA, 14-16 years experience, 35-40 years of age, lady or gentleman, Rs. 40-45 lakhs per annum

- Brand Management, Brand Building, Product Management, Marketing Management

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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