DGM - Market Activation - Telecom (10-15 yrs)

Written by: MBA Jobs on Tuesday, 05 June 2012
View all jobs posted by: Sabina Bagga
Job Code: 58459
Location: Mumbai
 

DGM-Market Activation,with a leading telecom operator.

Brand Activation Role with Leading Telecom company

National Communication

- Initiate and develop 360 communication along with execution for National tariffs

- Develop national communication and support to the business vertical

Circle Communication

- Guide circles to help formulate circle marketing communication calendars

- Plan activities/ events based on market & business priorities

- Review every piece of work that is created across all circles

- Provide guidance on communication propositions development

- Create standardized communication for products and services

- Maintain consistency and work closely with the global team to comply & develop global guidelines

- Develop and assist execution on all large scale circle or campaign events.

- Events & Sponsorship

- Email & Direct Marketing

Trade Communication

- Developing Direct Marketing elements for customer communication

- Corporate Responsibility

- Create internal communication plans to increase awareness.

- Plan & manage the communication to the right external audience

- Agency and team management

- Supervise/ manage /work with the agency as communication partners to develop communication, ensure compliance with guidelines, consistency and speed to market.

- Periodical reviews with the agency on the work done and a competitive analysis to develop benchmarks and way forwards.

Internal communication

- Financials and Misc

- Timely process bills to ensure that vendors get paid on time

- Vendor relationship management to get the best deal from them

Profile Required

MBA from a premier B-school,

Marketing/Brand experience necessary with Telecom/FMCG

Please send your profiles for sabinabagga@questexecutivesearch.com

Sabina

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