DGM-Market Activation,with a leading telecom operator.
Brand Activation Role with Leading Telecom company
National Communication
- Initiate and develop 360 communication along with execution for National tariffs
- Develop national communication and support to the business vertical
Circle Communication
- Guide circles to help formulate circle marketing communication calendars
- Plan activities/ events based on market & business priorities
- Review every piece of work that is created across all circles
- Provide guidance on communication propositions development
- Create standardized communication for products and services
- Maintain consistency and work closely with the global team to comply & develop global guidelines
- Develop and assist execution on all large scale circle or campaign events.
- Events & Sponsorship
- Email & Direct Marketing
Trade Communication
- Developing Direct Marketing elements for customer communication
- Corporate Responsibility
- Create internal communication plans to increase awareness.
- Plan & manage the communication to the right external audience
- Agency and team management
- Supervise/ manage /work with the agency as communication partners to develop communication, ensure compliance with guidelines, consistency and speed to market.
- Periodical reviews with the agency on the work done and a competitive analysis to develop benchmarks and way forwards.
Internal communication
- Financials and Misc
- Timely process bills to ensure that vendors get paid on time
- Vendor relationship management to get the best deal from them
Profile Required
MBA from a premier B-school,
Marketing/Brand experience necessary with Telecom/FMCG
Please send your profiles for sabinabagga@questexecutivesearch.com
Sabina