DGM/GM - Marketing - BTL Category Management - Real Estate

Job Description: DGM/GM Marketing BTL Category Manager

Experience:

- 8 years plus

- Professional and technical qualifications

Job Location: Mumbai

- Has worked with large reputed BTL agencies on procurement front /FMCG / Alco beverage /Multinational organizations in BTL team or Procurement of BTL Marketing Activities or Spend / Customer Marketing

- Post graduate from reputed management institutes

Profile requirements:

Should have prior and sound experience in:

- Conceptualizing, managing and procuring BTL activities

- Managing event budget of Rs.15 to 20 crs plus.

Current profile should reflect the following:

BTL activities Management:

- Conceptualise, Manage and procure all BTL activities including collaterals and gifting

- To ensure consistent high quality of creative and production for all BTL activities.

- Ideating and managing the production of POS material

- Sensibility to manage luxury and lifestyle products hence exploring right collaterals, POS and BTL activities for the same

- Work with Brand/ other marketing teams to plan BTL scope.

- Carry on robust market research to identify new trends in BTL communications

- Maintaining and updating vendor/ agency database

- Collate and review supplier performance data and lead local supplier performance improvement activity with key stake holders

- Audit of requirements and efficient deployment of the POS materials produced and stocked.

Negotiations:

- Benchmarking and negotiating with vendors / agencies

- Play lead role in negotiations with the vendors with inputs from key stake holders

- Innovative ways to reduce cost and get group level benefits

Internal stakeholder management:

- Work closely with various divisions of the Marketing team to deliver on brand and marketing objectives in a holistic way

- Bringing to the table BTL opportunities in line with brand objectives