DGM/GM - Digital Marketing - Media Network

Discipline - Marketing

Subsector - Online Marketing / Web Strategy

Location - Mumbai

About our Client - Our client is a strong player in the media network industry, alongside an extensive pan India presence and an ever-increasing media property footprint. They are well-funded and poised to be the Industry leaders in the space with an already dominant position, and need a strong DGM/GM Digital Marketing to fuel and sustain that growth for the business.

Job Description - Reporting directly to the Business Head - Digital, the incumbent will be responsible for :

- Develop & oversee execution of distinctive integrated marketing programs across channels to deliver impact via consistent brand experiences across all consumer touch-points (on & offline media, social, PR, in-app/ cross Businesses (up-sell/ cross-sell), etc.)

- Develop distinctive and fully-integrated marketing programs rooted in consumer insights, with customer engagement as a focus

- Create product based marketing, telling about unique product and brand stories through all marketing channels available. Engage consumers in the brand experience, helping drive frequency and cross-category shopping behaviors

- Develop global brand marketing strategies and guidelines for regional execution with the Director of Fossil Marketing

- Create integration across teams (including product design, creative, and agencies) to bring brand stories to life across all consumer touch-points to maximize growth of the brand & meet business goals

The Successful Candidate :

- 8-12 years of Marketing experience with at least 2 years of Mobile Marketing experience.

- Post graduate degree in BBA/MBA from premium campuses in India or abroad preferred. The person must have managed demand generation and content marketing initiatives and Media, Travel, Lifestyle and/or On-line News experience is a plus.

- Agency management and experience in a marketing environment that has changing and evolving product across digital channels is a must. Strategic thought leadership needed, integrating marketing science and brand stories besides management experience of having handled at least 3 reportees is a must.

- The incumbent must have solutions orientation with flexibility in campaign management and interpersonal skills and leadership.

- The role will need to develop relationships and trust with a wide variety of cross functional teams and colleagues besides experience in developing marketing and sales presentations using a variety of PC & MAC applications.

What's on Offer - A chance to work with the Industry's leading brand that offers great growth prospects and competitive pay.

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