DGM - Digital Marketing & Sales - Telecom

JD :

Key accountability and decision ownership :

- Create Digital Sales Strategy & Responsible for driving digital sales.

- Delivery of arobust digital funnel.

- Act as business owner for the Shop journey and oversee requirements for channel experience

- Create Digital Marketing Strategy & develop Digital Marketing Calendar & Digital only propositions

- Full responsibility of developing World class Search [Optimisation/Marketing] & accelerating traffic to the Digital Assets

- Integration with Digital Marketing to drive Digital Campaigns

- Support decision management through digital analytics and business intelligence.

- Management of Search and Analytics Agencies

Core competencies, knowledge and experience :

Knowledge :

- Excellent understanding of the Online/Digital marketplace: trend awareness; industry best practices; competitor analysis.

- Strong consumer understanding

Skills :

- Excellent communication and influencing skills with senior & cross functional stakeholder management.

- Strategic thinker with ability to identify issues which may have impact on wider operational objectives

- Goal focused and energetic in delivery

- Leadership skills

- Budget Management skills