Our client is a leading Real Estate developer based out of Pune. They are one of Pune's largest developer and have completed 1.3 crore sq. ft. of landmark developments in Pune and Bengaluru. They also have presence in Mumbai with some upscale redevelopment projects.  Position : DGM Digital Marketing   Key Responsibilities:  Strategic Focus :  - Develop online/digital/social media marketing strategy  - Own the online demand generation performance - including visitors, lead conversion and win conversions for the sales solutions business unit. Optimizing the overall experience to maximize results.  - Establish as expert and digital marketing thought leader focused on utilizing a portfolio of online marketing tactics such as SEM, SEO, Display Ads, Retargeting, Content Marketing, and others to maximize performance.  Operational Focus :  - Contribute as a main sales channel of the company  - Coordinate with Sales Development on defining the best leads and ensuring proper follow-up.  - Ongoing optimization of performance all web pages & forms through ongoing testing.  - Constant evaluation of new opportunities to generate traffic to our online properties, and maximize conversion rates on those properties.  - Create and optimize successful campaigns based on data analysis, best practices and understanding of prospect and customer feedback.  - Accurate and efficient reporting on results to management team and to support performance optimization tactics  - Ensure desired volume through Online Sales  - Set-up & expand distribution set-up in line with the annual business expectation via Online Sales.  - Cultivate, nurture and train Relationship Mangers to manage the multiple distribution points.  - Establish, exercise & monitor any business risks arising in the channel.  - Contribute of Online Sales in Value (Rs. Cr) and Volume achievement (Units) as per target month on month.  - Ideate, plan, implement the digital strategy for various brands in group.   - Bring the first mover advantage to drive the brand across innovative platforms.  - Enhance the user experience on the web with the help of interactivity and user-centric engagement - Inform - Engage - Interact.  - Perform website analysis including keyword research and mapping, copy, link structure, site architecture and page elements  - Work with web development, as needed, to prioritize new projects to extend the online marketing infrastructure.  - Stay abreast of changes in the online marketing and optimization environment to best serve the objectives of the organization and adjust business plans accordingly  People Focus:  - Recruit, develop and retain staff, partnering with Human Resources.  - Responsible for managing his/her team by enforcing HR policies and procedures  - Supervise and manage the performance of the team, ensure annual appraisals and informal performance reviews  - Coach, mentor, motivate and supervise project team members / contractors and for successful project delivery  - Identify training needs for the team  - Responsible to counsel and retain the top/ critical talent and keep the attrition rate low  Desired Profile :  - Masters in Business Administration (MBA) with specialisation in Marketing from a reputed university  - Minimum of 10 years of online marketing experience (website, landing pages, SEM, SEO) with a focus on demand generation  - Experience with ownership of the online marketing demand generation performance - visitors, conversion to leads, and conversion to sales  - Expert knowledge of online marketing tactics such as SEM, SEO, Ads, Content Marketing, and Retargeting  - Deep experience in optimizing websites and web properties for demand generation  - Expert in online analytics and reporting utilizing Google Analytics or other tools to create actionable analytics for evaluating activities and making data-drive decisions  - Working knowledge of: graphic design, web interface design, multimedia, and website development  - Experience in creating and executing multi-channel campaign  Important: Out of 10 years of desired work experience, minimum 2-3 years of Digital Marketing experience with a Real Estate firm/ Agency.

Pune

DGM - Digital Marketing - Real Estate Developer    

DGM - Digital Marketing - Real Estate Developer     ,Job Description for DGM - Digital Marketing - Real Estate Developer     in Star Force Consulting in  Pune for (10-15) years of experience. Apply Now!

Job Description for DGM - Digital Marketing - Real Estate Developer     in Star Force Consulting in  Pune for (10-15) years of experience. Apply Now!