Reporting To: Brand Head   The purpose of this role is delivering our message through development of world class creative, communication strategies and Mass advertising plans for brand/business.   This role will deliver several impact national campaigns - with a full 360. This includes ATL (TV, Print, Radio and Outdoor) this position would also be responsible for brand track studies for measurement of relevant brand KPIs.   Key Responsibilities :   Brand Management :   - Create and define brand positioning and the annual marketing calendar for assigned business   - Responsible for execution of key campaigns as part of the calendar for said business  - Implement Brand Identity guidelines internally and externally coaching and monitoring stakeholders for adherence to the same  - Interface with business/product teams to influence the pipeline of products/propositions  - Lead strategic and day-to-day brand development projects  - Unearth insights from primary & secondary research to consistently sharpen our strategic focus  - Initiate consumer research and brand-tracking overall and for specific activities  - Integrated Communications  - Develop creative strategy, creative development in traditional media (TV, Print, and OOH) working with world class creative/advertising agencies   - Develop creative brief and insights for brand/business to achieve targeted business goals  - Complete oversight from brief to output  - Management of workflows & timelines for development of ATL campaigns   - Drive consistency in Brand messaging & tone working across,  - External stakeholders: Creative agencies, Production houses, Media buying agencies to ensure that quality communication is rolled out across TV, Print, Radio, Digital and outdoor  - Internal stakeholders: Business, PR, Media, Digital, Research, Events & activations teams  - Develop marketing/media-mix of campaigns and innovative contact paths for reaching out to consumers closely working with Media/Events teams  - Achieve campaign level brand and customer metrics (such as Spont. awareness, consideration, key differentiation parameters)   - Support Business with various innovative marketing collaterals, selling materials & visibility tools eg. POS material, brochures, sales tools etc.  Key Accountabilities :   - Brand Management & Marcom  - GTM  - Branding - Products / Service  - Branding - Channel/Facility  - Branding - In Store  - Branding - Employee & Partner  Key Performance Indicators :  - Deliver on time and budget  - Total compliance with brand guidelines   - Achieve targeted brand KPIs  - Work with media agencies to ensure efficient solutions & ROI  - Ensure that agency resources are fully engaged/keen to work on our business   Educational Qualifications :  - MBA from tier 1or 2 institute   The ideal candidate profile will have :  - 8 years post qualification experience, including at least last 5 years in brand management positions of global or leading Indian marquee brands  - Should have a portfolio of memorable campaigns in his/her kitty developed independently and end to end  - Expertise in diverse facets of marketing and managing large budgets  - Eye for detail and understanding of brand dynamics, nuance and aesthetics  - Experience in handling large format launch activity; It is expected that candidates should have demonstrated success in focussed innovation led brand building - at national level across integrated media platforms, digital & offline   - An entrepreneurial flair should be demonstrated by the candidate.  Competencies / Key Attributes :   - Ability to influence across organization  - Strong business acumen   - Strong commitment towards team building, partnerships, and collaborations  - Excellent communication skills and subject knowledge   - Strong value systems and business ethics  - Excellent execution, organizing and people skills   - High level of integrity and dependability  - Excellent problem-solving and analytical skills

Mumbai

DGM - Brand Management - Telecom 

DGM - Brand Management - Telecom  ,Job Description for DGM - Brand Management - Telecom  in Lead Search in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for DGM - Brand Management - Telecom  in Lead Search in  Mumbai for (8-12) years of experience. Apply Now!