DGM - Brand Management & Marcom

KEY ROLE :

- Person will be responsible for all Marketing activities - PR activities & Media Activities

- ATL and BTL activities-Development of creative & finalization of the media plan

- Brand strategy, Brand Promotion & Brand Positioning and Differentiation

- Good understanding of retail mall marketing activation

Brand Strategy -

- Finalize the brand's vision, positioning

- Finalize on promotion & marketing pricing basis positioning, consumer insights and competition mapping

Brand Communication :

- Visual Identity - Brand name, logo, brand manuals, etc.

- ATL & BTL Communication

- Public Relations - Co-coordinating with agencies and internal stake holders for relevant releases and conferences

- Events & Exhibitions- Organizing events for prospects, channel partners and customers.

- Online - Websites development and management, social media management - LinkedIn, Twitter & Face book