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DGM - Brand Management - Airline (5-8 yrs)
Discipline - Marketing
Subsector - Brand / Product Management
Location - Mumbai
About our Client - The client is one of the largest Airlines in India and globally. With a fleet size of 100 aircraft and another 86 new fleet to expand the network the airline is well connected and has a strong consumer base nationally and internationally. The services provided by our client have a perceived value of luxury and class across the globe. Serving close to 20 countries it is frequently voted and acclaimed as one of the best airlines to fly with. The client also has tie-ups with most global and Indian conglomerates for its business flying class and with multiple hotels as a travel partner.
Job Description:
- Lead the strategic planning process for brand based on key consumer insights to enhance brand visibility
- Monitor marketing trends and use the same to enhance brand and product positioning
- End to end marketing and positioning for the brand
- Design develop and execute promotions, sponsorships, events, conferences, trade shows, press events, internal events, merchandising etc.
- Work to maximize visibility and brand connect by external strategic partnerships and alliances
- Work along with digital and events teams to enhance brand engagement and experience
- Identify and create marketing features, products and properties that will enhance brand visibility on ground level and globally
- Build connections internally and externally to grow the clients reach
The Successful Candidate :
- 5-6 years of relevant work experience
- Excellent communication and presentation skills (verbal and written)
- Good interpersonal and talent management
- Understanding of digital platforms
- Campaign/ Events management
- Market knowledge
- Initiator for new plans and ideas for growth
- Good relations with agencies, social media companies and industry peers etc.
What's on Offer : An opportunity to work with the world's most loved airline, which also is the fastest growing airline network globally. The role offers all the benefits associated with working in an Airline company, apart from immense growth opportunities and international exposure.
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