DGM - Brand Activation - Telecom (8-12 yrs)

Written by: MBA Jobs on Monday, 14 May 2012
View all jobs posted by: Himanshu Joshi
Job Code: 56112
Location: Mumbai
 


For a Leading Telecom Service Provider we are urgently looking for DGM-Brand Activation to be based at Mumbai (Corporate Office).

Role Purpose:-

- National Communication :- Initiate and develop 360 communication along with execution for National tariffs (Prepaid, Postpaid, Roaming & Data)

- Develop national communication and support to the Mpaisa business

- Circle Communication:- Guide circles to help formulate circle marketing communication calendars

- Plan activities/ events based on market & business priorities

- Review every piece of work that is created across all circles

- Provide guidance on communication propositions development

- Create standardized communication for products and services

- Maintain consistency and work closely with the global team to comply & develop global guidelines

- Ensure speed to market of all pieces

- Develop and assist execution on all large scale circle or campaign events.

- Provide support to the enterprise communication team

- Events & Sponsorship :- Plan, Organise, manage and execute all external and internal corporate events

- Develop sponsorship guidelines for Corporate / Circles

- Work closely with the global team and various local partners to ensure extraction of value and impact from all sponsorship deals

- Email & Direct Marketing :- Trade Communication Developing Direct Marketing elements for customer communication esp. for HVCs and UHVCs

Corporate Responsibility:-

- Create internal communication plans to increase awareness of key issues within the company and encourage every employee to become an ambassador for CR

- Plan & manage the communication to the right external audience.

- Agency and team management :- Supervise/ manage /work with the agency as communication partners to develop communication, ensure compliance with guidelines, consistency and speed to market.

- Periodical reviews with the agency on the work done and a competitive analysis to develop
benchmarks and way forwards

Industry:-Telecom/FMCG/Consumer Durable/Paints .

Kindly mail your profile on himanshu@aceconsultants.biz

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