For a Leading Telecom Service Provider we are urgently looking for DGM-Brand Activation to be based at Mumbai (Corporate Office).
- National Communication :- Initiate and develop 360 communication along with execution for National tariffs (Prepaid, Postpaid, Roaming & Data)
- Develop national communication and support to the Mpaisa business
- Circle Communication:- Guide circles to help formulate circle marketing communication calendars
- Plan activities/ events based on market & business priorities
- Review every piece of work that is created across all circles
- Provide guidance on communication propositions development
- Create standardized communication for products and services
- Maintain consistency and work closely with the global team to comply & develop global guidelines
- Ensure speed to market of all pieces
- Develop and assist execution on all large scale circle or campaign events.
- Provide support to the enterprise communication team
- Events & Sponsorship :- Plan, Organise, manage and execute all external and internal corporate events
- Develop sponsorship guidelines for Corporate / Circles
- Work closely with the global team and various local partners to ensure extraction of value and impact from all sponsorship deals
- Email & Direct Marketing :- Trade Communication Developing Direct Marketing elements for customer communication esp. for HVCs and UHVCs
- Create internal communication plans to increase awareness of key issues within the company and encourage every employee to become an ambassador for CR
- Plan & manage the communication to the right external audience.
- Agency and team management :- Supervise/ manage /work with the agency as communication partners to develop communication, ensure compliance with guidelines, consistency and speed to market.
- Periodical reviews with the agency on the work done and a competitive analysis to develop
benchmarks and way forwards
Industry:-Telecom/FMCG/Consumer Durable/Paints .
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