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05/06 Sabina Bagga
Principal Consultant at Quest Executive Search

Views:1619 Applications:121 Rec. Actions:Recruiter Actions:17

DGM - Brand Activation - FMCG - IIM/ISB/XLRI (8-10 yrs)

Mumbai Job Code: 147575

ROLE:

1. Creating brand engagement in order to strengthen brand affinity, support brand building efforts and generate trials in some cases

- Initiate and develop 360 communication along with execution for thematic campaigns, new product launches such as mobile Music/ Sports, existing product support such as Prepaid offers, Postpaid, Mobile Internet, National Tarriffs

- These campaigns would be at a national level and would require campaign management at an on ground level as well as on the digital medium

- Develop objectives for each activation plan, develop plans with agencies and monitor implementation with clearly defined milestones and develop metrics to evaluate success

- Work with the research and business to evaluate success of each campaign

- Develop guidelines for national activation plans for Circles to implement at local levels

- Develop guidelines for sponsorship in such a manner that brand engagement and amplification are at the core of the sponsorship initiative

2. Circle Communication

- Guide circles to help formulate circle marketing communication calendars

- Plan activities/ events based on market & business priorities

- Provide guidance to circles for sponsorships and activation programs so that sponsorships are used to build brand engagement and strengthen brand affinity

3. Events & Sponsorship

- Plan, Organise, manage and execute all external and internal corporate events

- Develop sponsorship execution guidelines for Corporate / Circles

- Work closely with the global team and various local partners to ensure extraction of value and impact from all sponsorship deals

4. Email & Direct Marketing

- Trade Communication

- Developing Direct Marketing elements for customer communication

5. Corporate Responsibility

- Create internal communication plans to increase awareness of key issues within the company and encourage every employee to become an ambassador for CR

- Plan & manage the communication to the right external audience

6. Agency and team management

- Deliver sharp briefs to the agencies that brings alive the varied objectives of multiple events

- Evaluate the creative as well as commercial aspect of agency proposals

- Supervise/ manage /monitor the agency as communication partners to develop communication, ensure compliance with guidelines, consistency and speed to market.

- Ensure quality deliverables by the agency as well as compliance with corporate values

- Liaison with all internal departments to understand their need and deliver appropriate and timely communication.

Candidate Profile:

MBA from Premier Institute (only Top 10) with 8-10 years of experience.

FMCG Experience NECESSARY.

Please mail your cv with 'BRAND' in the subject line.

Sabina

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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