DGM/AGM - Product Development/Market Strategy - FMCG

- Development and introduction of new products

- New Product Development

- Identifying need of a particular product based on market trend

- Conduction of RnD activity for product and packaging development

- Scale up trials

- Development of new manufacturing infrastructure as and when required

- Market / Consumer understanding activities (including research, customer interface)

- Product management functions

- Developing Marketing Plans (including market sizing, market entry strategies, Go to market strategies)

- Branding & Positioning strategies

- Consumer Insight mining and Brand platform development

- Creation and Achieving Brand Annual Operating Plans

- Innovation funnel - from concept to commercialization to post evals

- Responsible for managing Product pricing, New Product development, managing product life cycles

- Developing consumer understanding and insights

- Developing and implementing ATL and BTL activities

- Monitoring, analyzing and evaluating market trends and consumer / customer behavior

- Planning and implement the marketing communication pertaining to launch of product

Looking for a aspiring person who involves in all activities across the product lifecycle including product trials and finalization, costing, process design, consumer research, technology selection and ensuring manufacturing readiness and also to track brand performance and plan competitive strategy - including new product launches, product modifications and portfolio management.