Brief Of Job Profile - DGM - Acquisition - Telecom - Chennai
a. Acquisition - help us design a complete package (product/price) along with marketing plan to get maximum attention of customer which translates into higher acquisition.
b. Usage & Penetration - analyze user pattern & carve out strategies/new plans which shall help us drive usage further. Pricing of plans is pivotal considering we operate in extreme competitive environment & hence continuous check will help us retain & thereby increase usage & penetration. We need strong Analytics resource who can effectively run this portfolio.
c, Communication - work on mix of channels (online, ATL, BTL) & optimization of resources to effectively target the customer segment.
d. VAS is an added adv
You can reach me @ 9840933607 / email@example.com