We are looking for a passionate, highly talented Individual with 4 - 5 years of experience to formulate, execute, and oversee Online marketing Strategy for a leading performance marketing startup trying to address issues like behavioral ecommerce and contextual marketing. Ideal candidate is a strong individual contributor and can develop and lead a team of developers, and wants to continue in this dual role in a growing startup.

Core Responsibilities :

- Deliver online customer acquisition targets within the CPA budgets

- Develop and manage all online marketing channels across all countries and brands

- Utilizing a range of techniques including paid search - SEO, SEM, Email Marketing and SMO

- Understanding of Mobile App marketing and monetization would be added benfit

Search Engine Optimization :

- Develop long term SEO strategy that enables our website to be ranked highly for all key terms that target customers search for.

- Defining and Implementing SEO best practice for on-page content, URL structures, page title, meta-data and anchor text.

- Get high quality backlinks using ethical SEO techniques

- Regular monitoring of website ranking performance

- Identifying keywords with low difficulty to gain significant traffic.

Search Engine Marketing :

- Develop search engine marketing campaigns key focus will be on strategy development, execution and optimization.

- Keyword research

- Competitor Analysis

- Bidding strategy

- Measure and optimize ROI

Social Media Optimization :

- Responsibility for daily social media activity and creating a positive buzz about the company.

- Strategy and manage social media presence for the company.

- Increase the visibility and footprint on Facebook, Linkedin, Pinterest, Twitter and other social media websites.

- Monitor Latest trends in social media tools, trends and apply that knowledge.

Desired Skills and Experience :

- Managing all paid search and display programs & tracking conversion rates

- Web analytics and reporting

- Mange a growing team of online marketing executives

- Develop campaigns to target new market segments and expand our campaigns reach

- Manage daily spending budgets

- Keep all campaigns fully optimized at all times

- Build the lead over our competitors online

- Produce detailed analysis and report to the management on a regular and ad hoc basis

- Identify new suppliers ad networks and publishers to expand our campaigns

- Tracking conversions and revenue from affiliate merchants

- Help the Business Development team target merchants that are likely to enter into affiliate marketing relationships or those that are already participating in affiliate marketing but could be enhanced with a direct relationship.

- Report to executive team on detailed analysis on trends and concerns of the business

- Be on a constant watch for new affiliate programs and quickly begin marketing activities related to those new affiliate programs

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.