Business Head at PAN India Recruiters
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Deputy Manager - Media Services Buying - MNC Lifestyle Brand (3-5 yrs)
Responsible for maximizing brand visibility & impact across measured media formats. Responsible for driving media communications activity.
Maximizing awareness of Cos services using multiple media channels to support immediate and long term business goals in a creative and cost effective manner.
Formulate and implement media activity across the business and across media to raise awareness, drive business and enhance brand image.
To ensure all media communications activity is integrated with marketing campaigns / projects
Manage offline (TV, Print, Radio, Consumer activations) and online media (digital) for all Cos brands.
Strategize and execute brand specific content integration and marketing on both offline and online media.
Responsible for not just media targets in terms of reach and frequency, but also leads and conversion targets
Media planplanning across TV, Radio, Print & Outdoor and calendar implementation
PR + Media -Plan delivery + monthly MIS of completion
PR plan and calendar implementation
Monthly research stimuli to agency and track of brand +Creative +Insight
Brand track and research calendar
Market wise GRP and CPRP reach dashboard, Media Value Tgt of PR, Qtry track scores Vs GRP
Implement media plan & strategy across ATL & Digital platforms.
Leverage audit data to improve plan impact
Assist in implementing interventions to achieve high recall and drive brand resonance amongst TA
Develop an overall visibility strategy and plan for portfolio brands working with category/product teams
To be an advocate for the latest tools, metrics and techniques; advising on media trends and best practice.
Candidate Requirement :
From currently from Cos Side and previously from agency side, only preferred
Should have a strong exposure on complete Media Buying
Able to manage a Budget spend of 80 crs
Reporting to Sr Manager ( Marketing )
Narayan Iyer ( 98191 47645)
Pan india Recruiters
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