Deputy Manager/Manager - Digital Marketing - Retail/FMCG/BFSI/Auto

Job Responsibilities: (This is an indicative KRA)

Manage Digital marketing and communications functions, manage creative and graphic design teams. Corporate Positioning, product launches, advertising/promotions strategies, sales and market analysis.

Looking after India marketing for including internal & external campaigns

- Ensuring the preparation & delivery of marketing collaterals

- Handling agencies to execute campaigns

- Developing marketing strategy for new product launches

- Actively involved in internal communication like launch of in-house magazine

- Creating ATL & BTL campaigns

- Executing Glow Sign Board

- Managing e-mail campaign

- Created all advertising & brand communication collaterals such as newsletters, e-mailer, print advertisements, in-store branding, POPs, product catalogue, brand manual, outdoor advertisements and radio spots

- Prepared social media strategy.

- Re-launched the Website to increase the traffic on the portal by SEO / SEM

- Formulated corporate brand identity and advertising & corporate communication strategy

- Planned need based advertisement & other promotional exercises across PAN India

- Accountable for creating, updating & developing websites

- Conceptualized several external marketing collaterals aimed at investors like e-mail blasts, advertisements, direct mailers and newsletter

- Involved in social media marketing

- Coordinated with all advertising & marketing agencies and developed new marketing strategies to help achieve organizational sales targets

- Handling events - Annual Business meets, Annual general meeting