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27/11 Vijayalakshmi
Team Leader BFSI at Impeccable HR Consulting Pvt Ltd

Views:6661 Applications:162 Rec. Actions:Recruiter Actions:0

Deputy Manager/Manager - Digital Marketing - Retail/FMCG/BFSI/Auto (2-8 yrs)

Chennai Job Code: 281092

Job Responsibilities: (This is an indicative KRA)

Manage Digital marketing and communications functions, manage creative and graphic design teams. Corporate Positioning, product launches, advertising/promotions strategies, sales and market analysis.

Looking after India marketing for including internal & external campaigns

- Ensuring the preparation & delivery of marketing collaterals

- Handling agencies to execute campaigns

- Developing marketing strategy for new product launches

- Actively involved in internal communication like launch of in-house magazine

- Creating ATL & BTL campaigns

- Executing Glow Sign Board

- Managing e-mail campaign

- Created all advertising & brand communication collaterals such as newsletters, e-mailer, print advertisements, in-store branding, POPs, product catalogue, brand manual, outdoor advertisements and radio spots

- Prepared social media strategy.

- Re-launched the Website to increase the traffic on the portal by SEO / SEM

- Formulated corporate brand identity and advertising & corporate communication strategy

- Planned need based advertisement & other promotional exercises across PAN India

- Accountable for creating, updating & developing websites

- Conceptualized several external marketing collaterals aimed at investors like e-mail blasts, advertisements, direct mailers and newsletter

- Involved in social media marketing

- Coordinated with all advertising & marketing agencies and developed new marketing strategies to help achieve organizational sales targets

- Handling events - Annual Business meets, Annual general meeting

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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