Role:

- Driving analytics for Marketing Offerings

- Developing insights and delivering client business impact in terms of revenue increase, operation cost reduction, working capital reduction etc.

- Building a best-in-class analytic capability for excellence in execution of analytics delivery

Need to Have:

- Marketing expertise with exposure to one or more industry verticals and Marketing Analytics, preferably exposed to database technologies and analytical tools.

Key skills required areas are:

- Practice management

- Understanding and hands on experience of working with large and complex data sets

- Marketing Analytics (Digital Analytics, Campaign Analytics, Web Analytics, SEO)

- Knowledge of social media and related analytics

- Customer Churn Analytics

- Predictive Modeling skills

Above Analytics experience must include work on conceptualizing analytics and driving insights and not just project / program management of analytics deals.

- Experience with driving analytics across multiple industries / offerings

- Collaboration Skills to work across multiple stakeholders; business leaders, delivery leads, account management and operational excellence teams and promote effective cross-team working

- Advanced reporting / report planning skills to put a monitoring and reporting framework in place and execute it on a periodic basis for all stakeholders

- Understanding of campaign management areas

- Detailed knowledge and past or current hands-on experience to the latest Tools and Technologies

Responsibilities/Authorities:

- Define/ conceptualize analytics for Marketing Offerings

- Evaluate/ select appropriate analytics tools

- Build and Lead a team of analytics professionals to run ongoing project based analytics for top clients

- Discuss results/ideas with Accenture and its clients

- Come up with new ideas on analytics

- Identify opportunities to link analytics with industry insights and client business impact.

Basic Qualifications:

- Total Experience : Min of 10+ years

- MBA/ Engineers/ Masters from Top Tier Institutes

- Excellent communication skills written and verbal

- Math / Stats background is plus

- Strong Business understanding

- Strong knowledge of and experience in analytics across the Marketing domain including areas of Social Media, Digital Marketing and Customer Churn

- Good team handling experience of having handled minimum 25-50 analysts

- Good experience in predictability analytics such as Statistical analysis, Optimization, Predictability modeling, Forecasting, etc.

- Good knowledge of multiple Statistical tools and applications

- Ability to engage in Business discussions.

If your current CTC is less than 20 L, please do not apply

Preferred - IIT / IIM or Tier-1 college grads

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