Cross-Tab - Marketing Communications Manager

The Manager - Marketing Communications will be responsible for the development and implementation of effective marketing communication campaigns while successfully managing the company’s public relations strategy to build buzz and brand awareness, leading to revenue opportunities.

SPECIFIC RESPONSIBILITIES

- Serve as principal lead for assigned marketing campaigns and brand awareness activities

- Manage public relations efforts, including the agency relationship, arranging interviews, writing press releases and monitoring coverage

- Find impactful publicity opportunities through speaking roles, sponsorships and memberships

- Recommend creative and cost-effective marketing strategies for inclusion in yearly plan

- Maximize marketing effectiveness and efficiency by gathering and disseminating best practices, procedures and objectives

- Monitor marketing expenses, results, and other important metrics

- Provide writing support for all internal and external communications

- Review and edit promotional materials for marketing effectiveness and adherence to brand guidelines

- Allocate funds and support client development activities where strategy and goals reflect the proper vision and strategic position

- Plan and coordinate corporate social responsibility initiatives, cause-related marketing and other special events

- Supervise agencies, vendors and contractors as needed

- Build collaborative, consultative relationships across the organization

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

- University degree with marketing, business, communications or journalism focus

- Minimum of eight years of experience in marketing and communications leadership role

- Five year plus experience managing agencies, vendors or contractors

- Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives

- Proven ability to design, develop and implement both strategic programs and supporting tactics

- Outstanding creativity, writing, editing and proofreading skills

- Ability to quickly grasp complex technical and business concepts and express them in clear language

- Strong project management skills with demonstrated ability to multi-task and set priorities within tight timelines and with high expectations

- Ability to think outside the box, operate within set budgets and respond well to change

- Excellent interpersonal and communication skills, with the ability to work effectively as a member of the marketing team and cross-functional teams

- Enthusiasm and willingness to assume responsibility - either as a leader, strategic contributor or tactical implementer - in a lean organization with limited support infrastructure

- Must be able to work with limited supervision and self-described self-starter

- Start-up, business-to-business and/or global team exposure preferred

- Basic working knowledge of leading social media channels required (LinkedIn, Facebook, Twitter)

- Proficiency in the Microsoft Office Suite; Salesforce and Adobe InDesign experience a plus

COMPENSATION

Compensation will be commensurate with experience.

About the Company:

Cross-Tab Group

Cross-Tab Marketing Services has grown tremendously since being founded in 2000, and is now diversified and manages a group of companies with over 650 professionals offering a wide range of marketing services to a increasing list of satisfied clients around the globe. Our business areas include market research operations and technology, market intelligence and competitive intelligence, data analytics, social media engagement, emerging market panels and mobile metering.

While each Cross-Tab Group company is a specialist and pioneer in a fast growing and critical area of business, they all share common management and set of values around encouraging innovation, solving hard problems and delivering outstanding customer service.

Global Offices
Seattle | Scottsdale| New York City| Bangalore | Mumbai | Dubai | London | Singapore
More information can be found at www.cross-tab.com