CRM Manager - Loyalty Programme & Marketing - Retail

CRM Manager - Loyalty programme and Marketing - Leading retail firm

We have an opening with India s leading retail firm for Manager CRM

Location - Bangalore

Loyalty Programs :

Manage the CRM system to support the Inner Circle program and provide reports for consumer tracking

Plan and initiate marketing strategies within budgets to - increase the share of wallet

Extend the customer loyalty program to the various other areas of business ensuring increased revenues and customer footfalls

Build a strong consumer engagement plan to increase frequency of customer visits and their spend

Visit stores for customer interaction, understand current trends and international practices in branding and introduce cost effective initiatives

Aid retail operations through qualitative and quantitative consumer research (customer interviews, data analytics)

Deploy strong data analytics program to aid concepts achieve their business objectives

Leverage data analytics to conduct catchment analytics to maximize store footfalls

Ensure accuracy of data and constant updation

Marketing Services :

Manage brand visibility and awareness through signages and store-level and external communication channels

Identify spaces within the store for brand signage. Select appropriate product mix for space selling to optimize bottom line

Identify concept level branding through inputs from the buying team and ensure implementation of branding plan through appropriate vendors as per scheduled timeframes and budgets

Team Silver People