CRISIL - Mgr - Communications & Brand Mgmt

ROLE SUMMARY:

- Communications and Brand Management (CBM) team provides and implements strategic initiatives to CRISIL corporate and business brands. In addition, CBM team works on the positioning and promotion of CRISIL GR&A business, internal communications and handles S&P South Asia, marketing and communications responsibilities.

Specific Activities to include :

- Act as brand auditors to ensure consistent branding and brand messaging at all touch points. Implement brand guidelines across the corporate functions and businesses across geographies

- Work with businesses, conduct stakeholder studies to identify the value proposition and key differentiator of the business, which in turn can be used in their repositioning exercise, brochures, web based communications, sales collaterals, and media communications

- Develop brochures, collaterals, white papers, newsletters, audio visuals, etc. for CRISIL corporate and business brands in line with identified value proposition and differentiator

- Tie up with media houses and develop innovative properties and secure knowledge partnership for CRISIL and its businesses.

- Prepare annual report of the Company in line with the key brand message

- Support the team in designing and managing marketing campaigns for maximum impact and deliver against stated objectives.

- Manage international industry trade shows, conferences, web-conferences and speaking engagement to enhance positioning and generate business leads for CRISILs global business (Focus markets US, UK)

- Manage effective brand promotion and ensure the S&P branding standards are adhered to in all forms of communication by CRISIL, internal S&P people and where 3rd parties are using the CRISIL or S&P brand.

- To provide support to businesses/S&P on event management (internal and external) - negotiating and coordinating with external agencies, efficient ground handling and ensuring (event related)feedback from the attendees

Desired candidate profile : Should have handled brand management and communication for a large and global organisation

Interested candidates may send their resume along with current and expected compensation.